A nice problem to have … is still a problem.
Conversion Rate Experts (CRE), a web optimization firm founded by scientist Dr. Karl Blanks and Internet marketing expert Ben Jesson, had too many clients too far away from its Staffordshire (UK) headquarters.
It was an inevitable problem, really. Quick flashback: The duo developed a new approach to increasing the effectiveness of websites while working as in-house marketers for an international telecoms company, and, within 12 months, the firm’s sales tripled. Soon the behemoth of all things web Google came calling, inviting them to consult on its split-testing software.
Back to CRE’s international expansion struggles, the founders weren’t looking for someone to cry them a river. But they did want to find a way to provide all those faraway customers with friendly and personal service.
You can probably guess where the story goes next: Blanks tried out several different online solutions, and GoToMeeting rose well above the rest. Why? Because it had all the features the firm needed while also being easy to use.
Blanks is a big enough fan that he recorded a short video about how CRE is using GoToMeeting. It’s only 45 seconds long, but it manages to cover one of the fundamental problems with the science of teleporting and tell the story of a team member who participated in 39 meetings in one week with people in a number of countries he couldn’t even remember.
(We checked back. It was 11 countries. That’s a lot of money saved on airfare.)
And like any smart team, the people at CRE found other great uses for their newly adopted technology. Like allowing staff to work remotely – 30 of its expert consultants are located remotely across 12 different countries.
Has GoToMeeting helped your small business succeed? If so, please tell us more! Check out our video gallery and record a short snippet about you, your business, and how you’re using GoToMeeting. We’ll feature the video on our web and social channels, and maybe even write about it (and you) on the blog!
Photo credit: Doug88888 via Flickr
